Boyd Visuals are a full-service workspace solutions company. Their wide range of offerings covers premium presentation and writing surfaces, acoustics management, functional office furniture, display products and tech for better workflow. They also deliver customised workspace design services for company offices. Boyd is the go-to for New Zealand’s office fit-out needs, and we are pleased that they saw us as the go-to for their new website!
A top-tier showcase of
contemporary office solutions.
Boyd Visuals came to us with an outdated site that was difficult for both staff and visitors to operate. The site didn’t reflect their premium brand or provide much clarity on their workspace solutions.
We took the time to understand the needs of Boyd Visuals in order to develop a high-caliber website that better communicates their solution-based offerings, with a focus on clean, contemporary design and a user-friendly experience.
We also helped them with:
- User Experience
- Web Copy
- Ongoing maintenance and hosting
Old vs New: Homepage
Old vs New: Product Category
We took advantage of the extensive functionality of WordPress and built the site on a robust theme that showcases the full Boyd Visuals product suite in a way that is aesthetically pleasing and easy to follow. We organised their offerings into solution-based sections that moved the narrative away from generic product information and provided clear navigation pathways and calls-to-action for potential clients to find what they are looking for.
By further customising the WooCommerce product filtration system, we ensured that Boyd Visuals staff can easily update the site as new products become available, and visitors can easily jump between categories as they browse the full Boyd range.
One of our key objectives was to improve brand trust by emphasising the custom work that Boyd Visuals has done for some of New Zealand’s top companies; we created a case study suite to bring their successful projects front and centre.
The new Boyd Visuals website is appealing to visitors with simplified navigation, a strong narrative, clean design elements and mobile compatibility. We are proud to have empowered staff to easily update their website, improved their conversion rate and ultimately be a part of their brand success online in the years to come.