Culture is an innovative make-at-home yoghurt brand created by Walter & Wild. They needed a website that properly introduced their new products to the world!
A millennial site for an exciting new brand.
We created an appealing, vibrant website that provided an on-brand launch platform. The site has a bright, dynamic design that resonates with the millennial market and is easy to navigate. We had a lot of fun creating it!
To support the launch of this new brand concept, we also implemented extensive Search Engine Optimisation (SEO) to ensure Culture was placed front and centre for their target audience.
We also helped them with:
- Advanced Google Analytics e-commerce tracking
- Ongoing website hosting
- Ongoing website maintenance
We engineered the website to be a long-term informational resource for current and potential Culture customers. It highlights the importance of gut health and explains how Culture yoghurt can contribute to better wellbeing, along with a simple guide on making the product at home.
The Culture website takes advantage of the modern functionality of the WordPress Content Management System, with a customised e-commerce platform and straightforward content admin. The way we set up the website means that the Culture team can easily make content changes and control the site over time.