Parkwood Doors is a family-owned business who specialises in hand-crafting premium doors. Their solid reputation is thanks to 25 years of design excellence, great customer service and a community-minded team.
A streamlined online asset for an industry-leading brand .
Parkwood came to us with a slow, inconsistently designed site that was very difficult for staff and visitors to navigate and was not at all a reflection of the calibre of their work. It was also difficult to determine product specifications depending on whether customers were based in Australia or New Zealand. In short, Parkwood was missing out on customers who could have been converted by a good website that clearly displayed the right information.
We also helped them with:
- Image manipulation
- CRM (Active Campaign) integration
- Chat integration
- Mobile compatibility
- Google Analytics integration
- Ongoing hosting and maintenance
Old vs New: Homepage
So, we built a great website. With a focus on clean, contemporary design and a user-friendly experience, we built a robust WordPress platform that enables staff to easily update their products and, most importantly, keeps potential customers engaged and informed.
We also developed extensive search and filter functionality for visitors to find the correct specification doors across both the Australian and NZ markets, and a useful custom upload tool that allows Parkwood staff to bulk upload up-to-date data directly from their resource planning software. The new website also boasts a dynamic store locator and persuasive CTAs to get in touch, get a quote, and explore the site further. We also built a straightforward trade portal that allows dealers to easily order the full Parkwood range.
We are proud to have delivered a site that adds fantastic value to the marketing and customer engagement efforts of Parkwood Doors.