CT Joinery are Registered Master Timber Joiners providing premium consultation and design services across the Auckland region. While they are well known and respected in their field, their website was not an accurate or effective showcase of their high-caliber offerings. We were happy to be tasked with building something better!
The CT Joinery website was slow, inconsistently designed and difficult for both users and staff to navigate; our first directive was to build a site on a simple yet robust framework, using the WordPress Content Management System, that would empower staff to update their site easily and keep visitors engaged. We developed a comprehensive ‘services’ section to ensure potential customers understood the full capabilities of CT Joinery. The company has extensive expertise in both residential and commercial projects; we created case study sections for both, so that customers under each category could browse the projects most relevant to them. We also developed image galleries to showcase the best work of CT Joinery, taking advantage of their high quality imagery from notable projects such as eateries in Newmarket’s rooftop dining precinct, premium homes and work-in-progress shots. The previous CT Joinery site had inconsistent branding, graphics and typography, so we made brand consistency and design flow a priority for the new site. We also added a few contemporary flourishes for a more engaging user experience. We are confident that the new website we delivered is an appealing showcase of CT Joinery’s work and will function as a valuable digital asset and marketing tool for them in the years to come.