Rebel Bakehouse

Rebel Bakehouse is an innovative baked goods producer based in the Wairarapa. Over just a few years, their nutritious wraps have earned them a large share of the New Zealand market, and in March 2022 they launched their next exciting offering: a convenient, flavour-packed bagel range!

Before their bagel launch, Rebel wanted to revitalise their website to incorporate their new branding, better reflect the innovative nature of their brand and create a scalable platform that would suit their growing product range.

Our Solution

We built a contemporary, vibrant WordPress website that capitalises on colour, quality imagery and movement. We aimed to grab visitors’ attention on every page with strong food cues that inspire people to create meals using Rebel Bakehouse products.

While ensuring that key information was clearly available and easy to navigate on both desktop and mobile, we incorporated several UX elements into the website to keep visitors engaged. Social media integration was a priority for Rebel Bakehouse; their new platform is fully compatible with their social accounts and makes it easy to share content.

On the site, we showcase the Rebel product range using WooCommerce software and an extensive Recipes and Tips section full of foodie inspiration.

Staff are able to easily update content on the new website, change imagery and add products. Rebel Bakehouse now has a powerful online brand asset that showcases their product range, effectively tells their brand story and acts as an integral growth tool in their vision for long-term expansion and innovation in the food space.