In the online world, where every lick matters, your website should be more than just a digital brochure. It should be persuasive and engaging, enticing customers to linger longer and want to do business with you. A website is more than text and images combined. It should be the gateway to your business that hooks potential customers and seals the deal.
Sounds great. And easy to do – right?
Here’s the catch: You have a few seconds to catch their attention.
When we experience information overload and a dwindling attention span, your website design needs to be your secret weapon to win conversions.
HubSpot says most individuals spend less than 15 fleeting seconds on a webpage. That’s all the time you have to make an impression. The solution seems simple, but the ‘how’ behind this is where the magic happens.
Keep It Clean
Are you familiar with all those decluttering experts on TV and in magazines? Well, the same principles should apply to your website. Adobe revealed that 38% of users would leave a site if it appeared unattractive or disorganised. Just as you would neaten your living space to gain perspective, a website overhaul can revolutionise how users behave when browsing your site.
This is Your Call to Action
Do you have a clear call to action?
Is it compelling enough?
Before redesigning your website, scrutinise your website copy from the customer’s perspective. Does it address their paint points while highlighting your expertise? If so, think about implementing design elements like countdown timers, scarcity indicators and the use of the colour red to infuse a sense of urgency. You can even offer one-time deals in exchange for an email address, further incentivising them to act and contact you.
When users finally find themselves on your site, do they know what to do next? A clear call to action provides purpose and direction, whether “buy now” or “learn more”. Though these help to guide users, this may not be enough. Focusing on placement is crucial. Eye-tracking studies have shown that when people browse a website, they do so in an “F” pattern. Therefore, your most valuable information would be placed at the top and down the left side for maximum impact.
Following Design Principals
Design is not just about aesthetics. It’s about functionality. There are four fundamental design principles that include contrast, repetition, alignment, and proximity, all of which can work wonders on your website. Contrast ensures your information stands out, while patterns help ease navigation. Alignment guides the eye and can group items, speeding up the ability to process information.
Building Trust and Reassurance
While your website should offer solutions, it should prove to the user that your business is the best choice. Certifications and badges can help show credibility, but pick them carefully, using the most recognisable symbols of trust. We are in an era where consumers are cautious about third-party endorsements; often, less is more. Crafting an elegant, cohesive, user-friendly website with high-quality images, content and honest testimonials by real people will convey trustworthiness.
User Engagement Reigns Supreme
Did you know that the length of your webpage matters far less than the engagement it generates? While some customers may enjoy juicy, text-heavy content, others may appreciate visually stunning content with a subtle call to action. Make an informed design by diving into your target audience’s behaviours, conducting tests, and reviewing any and all feedback to uncover what truly captivates them.
Online Storefront Success
Remember, your website is more than establishing a digital presence. It’s your online storefront, open 24/7. Making informed, intelligent decisions about digital design can transform it into a site that generates conversion after conversion. Do not let your site be a missed opportunity – make it a journey for your customer, wherever click leads closer to a conversion.
Don’t Miss the Chance to Transform Your Online Presence
Thrive in today’s competitive digital landscape. Speak to us at Mantis Digital – your trusted partner in web design and web development, proudly serving businesses across New Zealand.